In 2008 Mr. Prida was appointed as the Minister in Europe by ProMexico, the government-run institution responsible for strengthening Mexico’s participation in the international economy. As Regional Director for Europe 1 (primarily Western Europe), he was responsible for opening and supervising its offices in Brussels, The Hague, London, Madrid, Milan and Paris. He has been a professor of Public International Law at the Escuela Libre de Derecho, of Securities Law at the Universidad Iberoamericana in Mexico City, and of Doing Business in Mexico at the Western State University of California. Mr. Prida has participated as a speaker on legal and financial topics in Mexico, the U.s. and Europe, at the Chamber of Commerce and Industry of Paris, the Latin American Chamber of Commerce in Zurich, the Mexican Chamber of Deputies, the British Chamber of Commerce in Mexico, the South Texas College of Law, the National Autonomous University of Mexico and the Universidad Panamericana in Mexico City, among others. He has also written over 200 articles in Mexican and international journals and newspapers on legal and financial topics and currently has a bi-weekly column at El Semanario digital newspaper in Mexico.